G matrix is considered the oldest, the simplest and the most known matrix of analysis of the portfolio of activities. The bcg growthshare matrix positions different product lines based on market growth and market share in relation to the main competitor. An analysis on bcg growth sharing matrix munich personal. The composition of the portfolio can be critical tothe growth and success of the company. Animated vaca paper powerpoint template offers slides with a postcard like. Copying and distribution of this pdf is prohibited without written permission. But, these challenges can be overcome by the efficient business strategies. Bcg grid guide to the bcg growthshare matrix and analysis. This is also known as the growth market share matrix by plotting these factors it is possible to identify which products or brandsunits a company should invest further in, and which products it. An incorrectly defined market can lead to a poor classification of products. Even so, it remains a useful tool in portfolio analysis. Boston consulting group bcg matrix is a four celled matrix a 2 2 matrix developed by bcg, usa. Create professional bcg matrix diagrams with the bcg matrix powerpoint templates. This model, in the marketing and management literature, also is known as.
Bcg matrix is a useful strategic planning model developed by boston consulting group in 1970s. Edraw can also convert all these templates into powerpoint, pdf or word templates. The content of this report will explain and analyse the application of bcg matrix with some examples. Includes 14 high quality slides with editable easily customizable graphics. Bcg matrix is a 2x2 matrix bifurcating products based on high and low growth rate. The m atrix is established in 1970 by bruce d oolin henderson 1915 1992 for the bcg in boston. The bcg matrix can be used to determine what priorities should be given in. The bcg matrix is an assessment model in which products or functional business units are assessed on two features. Based on qualitative research, this paper aims at identifying the causes of rise and fall of the b.
Bcg matrix opportunity threat analysis submitted to. In this tutorial you will learn how to create bcg matrix in excel. These template designs have been crafted by expert professionals to help presenters create boston matrix. This chart was created with the purpose of helping companies analyze their different.
Since 1968, the bcg matrix, also known as the boston or growthshare matrix, is a tool to answer those. Quickly get a headstart when creating your own bcg matrix diagram. Henderson in 1970 for boston consulting group, which is why its name contains the letters bcg, the shortened form of the company name. The boston consulting group bcg matrix is a portfolio management tool created in 1970 by bruce henderson. The bcg matrix has its own limitations, since its a very simple tool using only two dimensionsmarket share and market growth.
Marketing plans and business presentations with ease. Mac book air of apple, fuze healthy infusions of coca cola. Bcg ii matrix or competitive advantage matrix rue and holland, 1986. Free bcg growth share matrix templates for powerpoint.
Please practice handwashing and social distancing, and check out our resources for adapting to. The bcg matrix method is the most wellknown portfolio management tool. See multiple examples of the bcg matrix in use and get free bcg templates. Bcg model puts each of a firms businesses into one of four categories. The bcg matrix is a wellknown management model for analyzing a companys product portfolio.
Companies that are large enough to be organized into strategic business units face the challenge of allocating resources among those units. Especially animated presentation templates which often come with novel slide layouts. Using the boston consulting group portfolio matrix to. Free powerpoint templates about the growthshare matrix aka the product portfolio matrix, boston box, bcg matrix, boston matrix, boston consulting group analysis, portfolio diagram bcg matrix for powerpoint.
Bcg stands for boston consulting group this company created this chart for the first time. The framework categorizes an organizations products as. Business policy and strategic management bcg matrix presented by. For example, company a may have a 5 percent market share, and the leading competitor. According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and. Boston consulting group ii a business portfolio analysis. A free customizable bcg matrix template is provided to download and print.
It basically shows you the potential of your companys products. The bcg matrix is used for the evaluation of a organizations product portfolio in marketing and sales planning. These classifications are based on the growth rate of the industry and the market share of the respective businesses which are relative to the largest competitor present, for that reason, bcg matrix. Developed by bruce henderson of boston consulting group in the early 1970s, bcg matrix is a strategic tool to analyse a businesss portfolio on the basis of relative market share and industry growth rate. Free bcg matrix templates for word, powerpoint, pdf edraw. The bcg matrix aka boston matrix is a tool which uses the relative market share and growth rate of the various product lines of an organization to assess the relative strength of products in a brands portfolio. The growth share matrix or boston consulting group. Concepts and applications by kingsley amah 1 published by kca.
Bcg matrix is a performance measurement tool for the products of a company. The bcg matrix, developed by the boston consulting group, a leading management consulting firm, is the best known of these methods. The divisions or products compromise the organisations business portfolio. With the vivid clipart and callout shapes, your matrix will be more goodlooking and informationrich. The exact measure for relative market share is the focal companys share relative to its largest competitor. Pdf an analysis on bcg growth sharing matrix researchgate. The categories were all given remarkable names cash cows, stars, dogs. The main foundations of the bcg growthshare matrix can be traced back to controlling for growth in a multidivision business. Smartdraw includes matrix templates you can customize and insert into office. Boston matrix bcg matrix at the end of the 1960s, bruce henderson, founder of the boston consulting group, bcg, developed his portfolio matrix. Various presentation templates offer slide designs that can help you do just that.
Some of the other analytic tools will also be mentioned in this work. Boston consulting group bcg matrix is developed by bruce henderson of the boston consulting group in the early 1970s according to this technique, business or products are classified as low or high performance depending upon their. It is argued that relative competitive position and growth are the two fundamental parameters which must be considered in. Feb 2, 2014 free boston consulting group matrix template for powerpoint presentations is a nice template design for powerpoint that you can use to represent a stay safe and healthy. Bcg growthshare matrix classifies different business units or products into 4 different categories like dogs, stars, cash cows and question mark. You can use this template for making professional boston matrix diagrams with the aid of highly customizable slides which can be easily modified to match your needs. It fails out from the competition and it is moved to a question mark and finally it may have to be divested because of its low market share and low growth rate.
The m atrix is established in 1970 by bruce d oolin henderson 1915 1992 for the bcg in. An analysis on bcg growth sharing matrix haradhan kumar mohajan premier university, chittagong, bangladesh email. The bcg matix contains the following four components. Bcg matrix is developed by bruce henderson of the boston consulting group in the year of 1968 bcg, 2012. Created by bruce henderson for the boston consulting group in 1970 to help corporations with analyzing their business units or product lines. In case you are not aware a bcg matrix, also known as a growthshare matrix is a management planning tool. It is used to portray a companys sbus product portfolio on a quadrant showing relative market share horizontal axis and speed of market growth vertical axis. Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multiproduct companies. Bcgmatrix aka growthshare matrix is a kind of diagram developed by bruce d. Boston consulting group bcg growth share matrix software. Each product can be plotted on its own growth and share coordinates. A bcg matrix will help develop a longterm strategic marketing plan to create more profitable products. You can edit the given sample content and fully customize these slide designs to conveniently create bcg matrix and other.
The bcg matrix is based on the classification of sbus into question marks, stars cash. Henderson for the boston consulting group in 1970 to help corporations to analyze their business units, that is, their product lines. The bcg matrix is very widely used marketing technique to illustrate how a portfolio of products should be diversified and wellbalanced. Download our 100% free bcg matrix templates to help you create killer powerpoint presentations that will blow your audience away. Also you will learn how to get free cliparts and images for your powerpoint presentation templates. The purpose of the matrix is to enable companies to ensure longterm revenues by balancing products requiring investment with products that should be managed for remaining profits. It can be defined as a portfolio planning model based on product life cycle theory. A company should have at least one cash cow that can generate steady revenue, be used to fuel stars, and to develop stars from question marks. It is the most renowned corporate portfolio analysis tool. Bcg matrix was a framework originally devised by boston consulting group to strategically measure the potential growth rate of a company within its industry versus its relative market share.
The size of the product can be indicated by a circle in proportional scale. First, the relative market share that a certain product or its business unit has with respect to the competition. The growthshare matrix aka the product portfolio matrix, boston box, bcgmatrix, boston matrix, boston consulting group analysis, portfolio diagram is a chart that was created by bruce d. Click the pdf icon below to download the ebook from the online library. Growthshare matrix, boston box, boston matrix, boston consulting group analysis. Bcg matrix template variations presentation process. The boston consulting group bcg is a renowned organization. How to use the bcg matrix smart insights digital marketing. Create matrix like this template called market growth matrix in minutes with smartdraw. The boston consulting group matrix provides the recommendations for the development of strategic resource allocation and strategy development in the typical multibusiness company. For example, if your competitors market share in refrigerators industry was. Second, the market growth potential for that product or its business unit. Disaster sequence in bcg matrix disaster sequence of bcg matrix happens when a product which is a cash cow, due to competitive pressure might be moved to a star. The creator of the bcg matrix used this variable to actually measure a companys competitiveness.
Bcg stands for boston consulting group, a wellknown consultancy company that developed the bcg matrix in the 1970s. So if samsung has a 20 percent market share in the mobile phone industry and apple its largest competitor has 60 percent so to speak. Free professional bcg matrix charts for powerpoint. Bcg matrix, boston matrix, bcg matrix template groupmap. A unique presentation design can enable a presenter to make the presented content more eyecatching. Through a boston matrix, businesses can analyze their business lines or products according to their sales potentials, giving them an idea of how to allocate their. Bcg matrix with example 2020 categories, limitations. In the early 1970s the boston consulting group developed a model for managing a portfolio of different business units or major product lines. Bcg matrix is widely adopted as a business matrix used for marketing and business development purposes. In this article, we will look at 1 what is the bcg matrix, 2 understanding the bcg matrix, 3 how to apply bcg matrix to your company, and 4 some examples. Bcg matix is a chart which show you potential of your companys products.
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